December 2024
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Welcome to SynchZipped
 
I am delighted to share this year’s last Zipped with you as we close out an eventful autumn and year. Reflecting on the past months, we’re grateful for the trust and collaboration of our clients, partners, and friends. It’s been a season of meaningful milestones and exciting developments.
 
One of our proudest moments was announcing Erica Antonovic as Synch’s newest partner, recognising her incredible contributions to the firm's growth and development. We’ve also welcomed a new colleague to sharpen our AI practice, relaunched our SynchWakeup sessions, and celebrated impactful partnerships that continue to drive innovation and development.
 
This year, we also marked a significant milestone with SynchDecade, celebrating 10 years of daring to be different and growing alongside our clients and partners. This milestone has allowed us to reflect on our journey and the relationships that have shaped who we are today.
 
Additionally, we’ve expanded our thought leadership efforts, sharing insights on critical topics like the AI Act and the evolving regulatory landscape, ensuring you stay informed in a rapidly changing world.
 
As the holiday season begins, we remain committed to giving back, continuing our tradition of supporting children in need.
 
Enjoy your read, and I wish you a joyful and relaxing holiday season.

Warm regards,

Jim
 
 
With great pride and excitement, we announce Erica Antonovic as Synch’s newest Partner, effective January 1, 2025.
 
 
 
We proudly announce that Erica Antonovic has been made Partner at Synch!
Since joining us in 2017, Erica has been instrumental in shaping Synch into the innovative and forward-thinking law firm we are today. Starting as a trusted advisor in IT and commercial law, she has consistently delivered exceptional legal work, helping clients navigate complex challenges with practical, business-focused solutions.
 
Beyond her legal expertise, Erica has taken on key leadership roles, including as COO, where she has driven Synch’s strategic development and inspired growth within the team. Her ability to combine sharp legal skills with a visionary approach has been crucial to Synch’s evolution and success.
 
Erica’s journey reflects our commitment to fostering talent and celebrating those who make a lasting impact on our firm. To read the full story, click here.
Growing Synch’s AI Expertise
 
We are excited to welcome Arunendu Mazumder to Synch! With a background as a lawyer from Bangladesh, an LL.M. from the University of Oslo, and experience with the WHO in Hungary, Arunendu has chosen to focus on the transformative potential of AI in the legal world.
 
At Synch, Arunendu is eager to work with the team to develop cutting-edge legal solutions, share knowledge about AI, and help position Synch at the forefront of innovation in the legal industry.
 
So, what is your first impression after starting Synch?
My first impression of Synch was overwhelmingly positive. My colleagues have been wonderful - fun, friendly, and full of energy, which made me feel immediately welcomed.
 
Passionate about human rights, Arunendu is driven to address challenges like bias and privacy concerns in the rapidly evolving tech landscape. Outside of work, he’s an avid photographer, a creative cook, and an enthusiastic people person who thrives on collaboration and innovation.
 
"AI has the power to revolutionize our industry," Arunendu shares.

"By combining AI’s analytical capabilities with human intelligence, we can reduce manual tasks and create room for more strategic and creative work."

Stay tuned as Arunendu brings his expertise and vision to the Synch team!
 
Synch Wakeup returns!
 
We are excited to share that our SynchWakeup is back! Our breakfast seminar series is the perfect way to start your day. It features insightful discussions, expert speakers, and networking opportunities, all over a delicious breakfast.
 
Each session dives into relevant, timely topics that matter to you, creating a space to learn, connect, and exchange ideas in a relaxed and friendly atmosphere.
 
Don’t miss the chance to join us for these engaging mornings. Stay tuned for upcoming sessions, and be part of the conversation at Synch!
Navigating the Swedish
24-Month Rule.
 

We kicked off SynchWakeup with a timely and insightful session: Navigating the Swedish 24-Month Rule: Are Your Consultancy Agreements at Risk?”
 
The “24-month rule” under the Swedish Agency Work Act, which became fully enforceable on October 1, 2024, brings significant challenges for businesses.

Companies hiring consultants from staffing agencies for more than 24 months may need to offer employment or compensation, while staff providers must prepare for the possibility of customers offering their employees direct employment.
 
Led by our experts Mathilda Nordmark and Lina Persson, the seminar explored the rule’s critical elements, ways to determine if consultants are affected, and the actions required to ensure compliance and mitigate risks.
 
NIS2: What it is and how it will impact your business.
 

Our latest SynchWakeup breakfast seminar addressed a pressing issue: “NIS2: What it is and how it will impact your business.”
 
This engaging session unpacked the essentials of NIS2, the EU’s directive designed to strengthen cybersecurity in critical sectors.

With a focus on the Swedish implementation, Cybersäkerhetslagen, our specalists Marcus Appeltofft and Hugo Snöbohm Hartzell provided valuable insights into which entities will be affected by the proposed law.
 
Discussions centered on how NIS2 might impact businesses directly or through supply chain requirements, and the proactive steps companies must take to ensure compliance.

Attendees gained practical guidance to prepare for the challenges and opportunities presented by this pivotal regulation.
 
Partnerships
AiSalon Stockholm
 
Synch is inspired to support AI Salon Stockholm, a community committed to driving innovation and collaboration within the AI field. Since October, AI Salon has hosted sessions on topics such as AI for Longevity and AI for Cybersecurity, featuring engaging panel discussions and impressive demos.
 
This partnership reflects Synch’s dedication to staying at the forefront of AI, sharing knowledge, and fostering connections within dynamic and forward-thinking communities.
Create Business Incubator
 
Synch is proud to have a long-lasting partnership with Create Academy, an impactful initiative that supports and empowers innovative businesses. Our own Erica Antonovic and Mathilda Nordmark recently facilitated a workshop, sharing their expertise to inspire and guide participants on their journeys.
 
This partnership reflects our commitment to fostering innovation and contributing to programs that drive future success. We’re delighted to be part of such a meaningful initiative and look forward to continuing our collaboration with Create Academy!
33-listan 
 
Synch is excited to support the 33-listan, highlighting Sweden's 33 most promising young tech companies. At the Final Event in Stockholm, nearly 500 people gathered to honour the startups featured on the 2024 list.

This prestigious recognition helps boost the visibility and attractiveness of these companies to investors, customers, and partners. Partnering with 33-listan aligns with Synch’s commitment to fostering innovation and supporting transformative ideas.
We are delighted to contribute to this initiative, empowering the next generation of tech leaders.
 
SynchHeart
We're committed to making a positive impact beyond our professional duties. Through SynchHeart, we challenge the conventional idea that corporate success is solely measured financially. We firmly believe that all businesses are responsible for addressing broader societal challenges. SynchHeart reflects our dedication to creating meaningful change and contributing to the well-being of our communities.
Continuing Our Holiday Tradition of Giving Back
 
For the third year in a row, Synch is proud to continue its holiday tradition of giving back by donating Christmas gifts to children in need. This initiative is close to our hearts, and we are honoured to actively support Hedvig Eleonora Parish's annual gift drive. Together, we aim to ensure that more children experience the joy and warmth of Christmas. Read more about the initiative here!
 
Synch Recognised in Chambers FinTech 2025
 
We’re excited to share that Synch and Johan Ragnar have once again been recognised by Chambers FinTech 2025!
 
This recognition reflects our dedication to excellence and innovation in the FinTech sector.
We extend our heartfelt thanks to our clients and partners for their continued trust and collaboration. It’s an honour to work alongside you. To read more, click here
 
Thought leadership
New Swedish Patent Act coming into force in January 2025
 
As of January 2025, a new Swedish Patent Act will come into effect, replacing the previous act from 1967.

The new act will bring several changes aimed at modernizing the country's patent framework and aligning it with the European Patent Convention (EPC) and the Agreement on a Unified Patent Court (the UPC agreement).

This update is well-justified, considering the latest statistics show that more patent applications than ever are coming out of Sweden. To read more, click here.
Let's turn regulatory challenges into strategic advantages!
 
 
The Digital Operational Resilience Act (DORA) will reshape the EU’s financial sector by January 2025. It introduces stricter requirements for managing digital risks, reporting incidents, and overseeing third-party providers.

Designed to enhance stability, trust, and compliance, DORA turns regulatory challenges into opportunities. Read more about its impact and how to adapt to stay ahead here.
The AI-Act series continues 

The AI Taskforce continues with more in-depth articles as part of our AI Act Article Series. Hugo Snöbohm Hartzell, Elisavet Dravalou, and Kristin Tell continue to guide you through the complexities of AI regulations. Stay tuned and explore the latest updates in this evolving field - read the articles here:
Our latest article focuses on DECODING THE AI ACT PART 9 – General-Purpose AI. Click here to read!
 
ICC’s Updated Guidelines of the Advertising and Marketing Communications Code
 
 
In today’s fast-paced digital world, compliance isn’t just about rules - it’s about trust. The 11th edition of the ICC Code offers a roadmap for ethical and effective marketing, helping brands align with global standards while fostering consumer confidence.

Want to know how these updates can protect your reputation and drive sustainable success?
Click here.

This article is written by Anton Miedl, a valued Synch’s Student Pool member. This group of talented law students supports our office operations, including reception and administrative duties, while gaining valuable insights into the legal field.
 
Meet the team out and about
 
Angel Prize Gala 2024
 
 
 
Synch is a proud partner of the Angel Prize for the second year. Jim Runsten, Andreas Börjesson, Emma Lindberg, and Olof Hultén attended the gala, joining an inspiring evening dedicated to transformative ideas.

At Synch, we believe in fostering innovation and supporting ambitious ideas that shape the future. The Angel Prize is a unique gathering of thought leaders within the Nordic startup and scaleup ecosystem, celebrating investors who drive entrepreneurship and transformative visions. By supporting this event, we align with our commitment to innovation and technology, empowering the investor community and contributing to a thriving entrepreneurial landscape.
 
(IAPP) Data Protection Congress 
 
 
Synch attended the International Association of Privacy Professionals (IAPP) Data Protection Congress in Brussels, one of the most significant events for privacy and cybersecurity professionals.
Amidst a snowy Brussels, Josefin Riklund, Elisavet Dravalou, and Karolina Lindgren Pekkari joined over 3,000 attendees to engage in sessions and discussions on the evolving landscape of data privacy and protection. This year’s Congress focused on the role of AI and safeguarding privacy, data protection, and individual rights. It was an inspiring event filled with valuable insights and connections!
 
New Nordics Pitch Competition
 

Synch is proud to partner with Silicon Vikings for the New Nordics Pitch Competition and to have attended the Swedish final. Eight remarkable startups took the stage, showcasing their innovations and impressing an expert jury.
 
This year’s winner, Vitala, founded by Lisa Aasa and her siblings, is revolutionising healthcare with personalised exercise prescriptions designed as medicine. As part of our support, Synch awarded Vitala valuable resources, including legal advisory services and access to our digital platforms, WeSynch Contract, WeSynch Corporate, and DocuSign.
 

Congratulations to Vitala and all the inspiring startups who participated!
A special thank you to Ebba Josefson Lindqvist for having us as a legal partner in this exciting initiative
 
Happy Holidays from Synch!
 
As the holiday season approaches, we want to express our heartfelt gratitude to our clients, friends, and partners. Your trust, collaboration, and support make this year special for us at Synch.
 
This season is a time for reflection and connection - a chance to celebrate the milestones we’ve achieved together and look forward to the opportunities that await. We are inspired by the relationships we’ve built and the incredible people we’ve had the privilege to work with.
 
From all of us at Synch, we wish you a joyful holiday season filled with warmth, rest, and cherished moments with loved ones. Here’s to a bright and successful year ahead - together, we’ll continue to reach new heights.
Let’s keep connected!
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